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Lulu Badulla Jewelry was founded and is based in Copenhagen, the Scandinavian capital of design. The founders behind the company was born in Denmark, and we live here and work here which means we’re surrounded by great architecture and design and that design and design-thinking is a natural part of how we approach every new idea. It also means that the design is the center in the company and therefor deeply integrated in the way do business. We don’t see ourselves as a fashion brand, but rather as a danish design brand working with jewelry. Building a company on danish design includes having so many great designers in our heritage and it demands a very high standard from everything from idea, design, execution, materials and brand which means we need to be clear about our products.