Dear you.

Stop buying things you don't need.
The earth can't keep up with the speed of fashion, and you know it!
Re-use your things.
Mix them. Match them. Make some magic.
Wear them one more season.
And what are seasons anyway?
It's YOU who decide what's fashion - not us! 
So take the power back!
Stop demanding new styles every week.
Stop buying stuff only for Instagram.
Stop yourself and ask the question:
Do I really want this new fashion item? 

Less Is Enough

This Is Our Statement & We Mean It!

We are a jewelrycompany selling stuff that you basically don't need. Not to survive anyway. Sohow can we say and believe and make a business build on this statement?

Well it is 100%true that you can live without jewelry. You can live without a lot of thingsthat we surround ourselves with. But it doesn't mean that we will stoptransporting people around the world, stop using clothes or stop using theinternet. It means that we all need to become more consious consumers. We needto think harder everytime we buy stuff. We need to look into sustainability andbecome better to recycle and to buy with our future earth in mind.

We design jewelrybecause that's our business. That's what we are good at. We need to do what wecan to live up to a better future, but we also want you who buy fashion to takeon a bigger responsibilty.

This is why we askyou to ask yourself a question everytime you buy a fashion item: Do I really,really want this fashion item? Do I wanna love it and use it again and again,or do I buy it just because it's on sale? Or to wear it just once? One ear studcan add just as much to your look as a pair and maybe you already own or areable to borrow a necklace that fits with your new pendant?

If you now, afteryou've read our statement, sits back with a feeling saying: "Well I don'treally need this new thing in my basket, I'll use the jewelry that I alreadyown another season!" ... well, then we'll be both happy and proud, becausesometimes Less Is Enough.

From good to great

We are working closely together withForce Technology who are representing the Danish National Assay Office toensure the pureness of the silver, gold and ruthenium used in our products. 
The LULU monogram stamp that appears on most of our jewelry is our visualguarantee for by law regulated high quality.
The Sterling Silver 925 stamp is a certification stamp provided by ourmanufactures for guarantees of genuine materials.
We create with a long lasting quality in mind - both in timeless design andhigh quality materials and finish. This is because we don't believe in shortlasting fashion trends that you'll only wear one season.
Our web servers run on wind powered turbines, meaning that the energy spent onyour visit there is 100 % renewable. Our webshop runs on Google Cloudwhich is 100% carbon neutral matched by renewable energy.
But there's also areas where we can do even better:
We can work even harder on turning even more of our freight, postal and parcelshipping green.
We can demand even more of our packaging and wrappings into organic,biodynamic, recycled or other eco-friendly materials and production techniquesto become even cleaner and more eco-friendly.

Best regards from the LULU team.