Dear you.

Stop buying things you don't need.
The earth can't keep up with the speed of fashion, and you know it!
Re-use your things.
Mix them. Match them. Make some magic.
Wear them one more season.
And what are seasons anyway?
It's YOU who decide what's fashion - not us! 
So take the power back!
Stop demanding new styles every week.
Stop buying stuff only for Instagram.
Stop yourself and ask the question:
Do I really want this new fashion item? 

Less Is Enough

We stand by Our Statement

We are a jewelry company selling stuff that you basically don't need. Not to survive anyway. So how can we say and believe and make a business build on this statement?

Well it is 100%true that you can live without jewelry. You can live without a lot of things that we surround ourselves with. But it doesn't mean that we will stop transporting people around the world, stop using clothes or stop using theinternet. It means that we all need to become more conscious consumers. We need to think harder every time we buy stuff. We need to look into sustainability and become better to recycle and to buy with our future earth in mind.

We design jewelry because that's our business. That's what we are good at. We need to do what we can to live up to a better future, but we also want you who buy fashion to take on a bigger responsibility.

This is why we ask you to ask yourself a question every time you buy a fashion item: Do I really, really want this fashion item? Do I wanna love it and use it again and again, or do I buy it just because it's on sale? Or to wear it just once? One ear stud can add just as much to your look as a pair and maybe you already own or are able to borrow a necklace that fits with your new pendant?

If you now, after you've read our statement, sits back with a feeling saying: "Well I don't really need this new thing in my basket, I'll use the jewelry that I already own another season!" ... well, then we'll be both happy and proud, because sometimes Less Is Enough.

Local Sourcing

Our Jewellery display system is made of steel. There are 19 different elements to display the many different types of Jewellery. We have chosen to produce locally in Denmark - more specifically in Jutland - both because of the high manufacturing quality, but also to save the climate from unnecessary pollution through a long transportion.

From good to great

We are working closely together with Force Technology who are representing the Danish National Assay Office to ensure the pureness of the silver, gold and ruthenium used in our products. 
The LULU monogram stamp that appears on most of our jewelry is our visual guarantee for by law regulated high quality.
The Sterling Silver 925 stamp is a certification stamp provided by our manufactures for guarantees of genuine materials.
We create with a long lasting quality in mind - both in timeless design and high quality materials and finish. This is because we don't believe in short lasting fashion trends that you'll only wear one season.
Our web servers run on wind powered turbines, meaning that the energy spent on your visit there is 100 % renewable. Our web shop runs on Google Cloud which is 100% carbon neutral matched by renewable energy.

The factory producing our jewelry is following the SMETA auditing program (SEDEX Members
Ethical Trade Audit).

This in order to ensure that the factory comply with all social responsibility such as:

- That no child labor is being used.

- Force labor is not taking place.

- The workers living standards are complying to the local law requirements.

- Working environment and fire protection are complying the local law requirements.

The factory supply the workers with:

- 3 free meals each day ( requirement by law is 1 free meal / day).

- Dormitory free of charge.

- Strictly controlled working hours (In case of overtime – the extra hours will be paid according to the local regulations.).

- Annual training in safety rules in order to create safety mindset and knowledge.

- A company trip to all workers once a year ( normally only big companies are offering company trips for workers).

Environmental controlling is being controlled by the government four times a year:

- Gas- and water leaking.

- Secure no hazard chemical / water leaking to the environment.

But there's also areas where we can do even better:
We can work even harder on turning even more of our freight, postal and parcelshipping green.
We can demand even more of our packaging and wrappings into organic, biodynamic, recycled or other eco-friendly materials and production techniques to become even cleaner and more eco-friendly.

Best regards from the LULU team.