The world of LULU

LULU Copenhagen is a contemporary Danish designer jewellery brand based in Copenhagen. Through simple, affordable and playful design we want to inspire and empower women to stand out and live their lives with as much fun as possible.

New in the uk

LULU has recently been introduced to the UK market and is among other shops now available in Quattro Rish, The Dressing Room, Grace & Mabel, Anna, Sass & Edge and Fenwick.

The Candy Shop

The Ear Candy Shop is one of our most successful retail concepts with more than 150 styles and growing.
The RRP price range from 19£ per ear stud and the customer can choose freely and mix and match between all designs and finishes.

Unique packaging

The ear studs comes in their own pre-packed jewellery box wrapped in a sleeve.


Besides our classic styles we adore to use playful colors, natural stones and crystals.

small hoops

Our COLOR HOOPS are highly popular and comes in many colors and sizes.

Color rings

Another popular style is our COLOR RINGS which adds a playful touch to your hand.

The Color balls

One of our all time bestsellers is the COLOR BALLS collection with 20 different variants.

Mix & Match

Our playful styles invites you to be creative and mix and match your look.


We have a huge selection of hoops in many designs and price ranges.

Less Is Enough

With our mission statement - Less Is Enough - we remind ourselves and our customers to only buy our products when they really fall in love with them.

Endless styling possibilities

Go have fun and be creative when coming up with your look of the day.

Meet the founders

LULU was founded in Norrebro in Copenhagen in 2014 by the couple Anja & Rasmus Gottliebsen with a shared passion for art & design and is available in both department stores, fashion retailers and high-end boutique shops focusing mainly on the European market.