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Our Story

LULU Copenhagen is a contemporary Danish designer jewelry brand based in Copenhagen. Thru simple, affordable and playful design we want to inspire and empower people to stand out and live their lives with as much fun as possible. With our mission statement - Less Is Enough - we remind ourselves and our customers to only buy our products when they really fall in love with them. Because the world doesn't need more unworn fashion items. This is the reason why we sell our famous candy shop ear studs one ear stud at a time and not in pairs.

LULU was founded at Nørrebro in Copenhagen in 2014 by the couple Anja & Rasmus Gottliebsen with a shared passion for art & design and is available in both department stores, fashion retailers and high-end boutique shops focusing mainly on the European market.
We always work with the best materials - 925 Sterling Silver, 18 Carat gold plating, gold and silver plating on brass, lots of variations of stones, pearls, crystals and enamel colors.